Craft Collective Look Book
Craft Collective Look Book
2022 Spring-Summer Look Book was a great creative exploration for an editorial type sales tool. It was an awarding creative challenge to direct photoshoots and explore editorial layouts. Sales tools tend to be the standard sell sheet, or heavy informational one-pager. We wanted to create a printed piece that displayed the products in a more playful, eye-catching way - something a customer would actually want to hold on to.
As the Art Director & Designer, it was my duty to: lead junior designer and photographer through creative concepts and direction, lead weekly meetings with stakeholders, conceptualize and collaborate with creative team on spreads, and properly set up files for outsourced printing
Required Project Skills: Art Direction ⬩ Creative Leadership ⬩ Graphic Design ⬩ Photography & Photo Editing ⬩ Adobe Creative Suite ⬩ Editorial & Layout Design ⬩ Print Design ⬩ Typography ⬩ File Prepping for Print
Look Book Spreads
